NBA Digital continues to boost its original content with the introduction of The Starters, a collective of fan-focused voices with a unique and unconventional take on the game, to its multimedia portfolio. The Starters, formerly The Basketball Jones, will produce original content across all screens including a daily TV show, podcast and blog, and a constant presence across a variety of social media platforms. Fans can engage with The Starters using the hashtag#TheStarters.
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Here’s Kenny and gang “welcoming” the crew