Swipe Files: How Google beat Apple to a streaming music service

Google’s long-rumored Play Music All Access service is already out the door, while Apple’s iRadio is still bogged down in licensing talks. According to music industry sources, all the haggling could prevent Apple from debuting the service at the Worldwide Developers Conference next month.

Sony/ATV, the largest music publisher, has rejected Apple’s terms according to published reports. What’s more, The Verge has learned this week that BMG Rights Management, the fourth largest music publisher, is also holding out. Insiders say that there’s still plenty of “market momentum” behind iRadio and some of the industry’s largest players — including Universal Music Group, which was the first to license songs for the service — want to see it launch as soon as possible.

Full article at The Verge here

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