Swipe Files: Two Words That Will Make You a Smarter Content Marketer










You don’t usually envision a poet engaging in a pistol duel — let alone twenty-nine — but that’s exactly what Alexander Pushkin did. His last duel proved fatal. Sadly, as long as there are two people on earth, there will be conflict. But it doesn’t always have to end in death. I’ve been in several duels myself. Not of the pistol-slinging variety — but the copywriting kind. You’ll probably recognize the scenario …

I trot out my idea. The client cringes and says, “It will never work.” He’s got a better idea.

“Fine,” I say, “let’s test them both and see which one works better.” And so, we let the marketplace declare the winner.

Read the rest of the article from CopyBlogger here


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